Why Your Tech Strategy Should Be a Part of Your Business Plan

Many organizations fail to realize that technology isn’t meant to be a nuisance, but an investment. There are many benefits to integrating technology strategy into your business plan – and many consequences if you don’t.  

What is a Technology Strategy? 

A tech strategy is a plan that outlines how an organization will utilize both hardware and software to effectively accomplish their overall goals. Here’s a few things that are generally included:

• Objectives for how technology will contribute to the organization 
• Records of all hardware & software
• A budget and financial plans for technology needs
• Plans to integrate any new or future technology 

So why is this important? 

Reduce Costs 

Planning strategically for your current and future tech needs could save you money. According to Forbes in 2024, the average cost of downtime is now around $9000 per minute for large businesses. This may sound extreme, but even if you’re not a large business downtime can be costly. By implementing a tech strategy, you can plan for disasters and ensure that your operations stay smooth sailing.  

Increase Efficiency  

When you optimize your operations through a tech strategy, you can streamline your workflows, reduce time spent on certain tasks, and improve resource allocation. This leads to saved expenses, increased productivity, and overall improved performance. Plus, if you’re a business, a tech strategy can give you a competitive advantage.  

Competitive Advantage 

Forbes reports that digitally mature companies are an average of 23% more profitable than those that aren’t. Imagine two local gyms. Both are popular, and both offer great equipment and classes. One day, their check-in systems crash. 

One gym has a backup system—members can check in using a mobile app or a QR code. Everything keeps moving. The other gym doesn’t have a plan, and people are stuck waiting at the front desk, frustrated. 

Because of its technology plan, the first gym keeps members happy and avoids delays. The second one risks losing customers. A good tech plan helps your business stay reliable, even when things go wrong.  

Reduce Risk 

Is your organization prepared for a data breach? A fire that wipes out your servers? If the answer is no, it’s time for you to implement a plan. By constructing a sturdy tech strategy, risk of your operations being halted lowers significantly.  

What Happens If I Don’t? 

If your organization doesn’t have a tech plan in place, you’re at risk of falling behind in this rapidly evolving landscape.  

Luckily for you, that’s where we come in. Through Macro Connect’s proactive IT services, we’ll help you craft a technology plan that works for you, letting you focus on what you do best: running your organization.